Charle’s Bukowski’s ‘so, you want to be a writer?’ is a must read for budding wordsmiths

In many ways, writing is a lone pursuit, and as such, you have to remain inspired, remain motivated and put pen to paper for all the right reasons.

Writing because you feel you have to is a must and scribing sentences should be for you first and foremost, before anyone else.

Some may disagree, but whether you’re looking to write advertising content, novels, poems, motivational speeches, jokes or film scripts, you should read or listen to Charles Bukowski’s ‘so, you want to be a writer?’ first. Continue reading

How listening saved LEGO from impending doom

You may not know this, but a few years ago LEGO nearly folded – and what a sad prospect that is.

But, of course, it didn’t. But, how did it save itself from a fast-tracked global demise?

Well, it involves digital data, insight, innovation – but mainly – listening to people and understanding how they think, how they feel. Continue reading

Don’t worry about resolutions, get mentally lean for 2018

Personally, I’ve never been for formal New Year’s Resolutions; I’ve never stuck to them for long.

Instead, when a New Year dawns, I like to make a slightly new tweak to my mindset and motivations, meaning that if I decide to change a thing or two, I do it naturally, moderately or gradually. Continue reading

5 quotes you need to know about writing

Whether you enjoy scribbling down thoughts on the back of a notepad, you’re a toilet word search kind of person, you’re an aspiring novelist, a budding poet, a journalist, a publisher or a digital content writer, in some way shape or form, words will be important to you.

So, if you’re reading this and you write in any capacity, these five quotes will (with any hope) offer you the inspiration you need to put the proverbial pen to paper…

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4 effective ways to optimise your Facebook marketing ads

I put together a little guide to Facebook marketing ads. Take a look…

At present, there are more than 1.94 billion monthly active Facebook users worldwide. What’s more, Facebook’s Like and Share Buttons are viewed across almost 10 million websites on a daily basis. Continue reading

The evolution of digital publishing

Much like the music industry, digital consumption has had a huge impact on the way in which books are written, delivered, packaged, and sold.

In today’s world, more than 26% of consumers prefer the tablet version of a magazine over its print counterpart.

But, while digital publishing is a sign of progress, and in some ways evolution, we should never discount the joy of getting lost in a physical book. Nor should we overlook the role of the marketing paper or the print publication. And, tangible books aren’t dead like some people will have you believe. And, if vinyl is making a mainstream comeback, surely that’s a sign that physical publishing has its place in the future too? Continue reading