How listening saved LEGO from impending doom

You may not know this, but a few years ago LEGO nearly folded – and what a sad prospect that is.

But, of course, it didn’t. But, how did it save itself from a fast-tracked global demise?

Well, it involves digital data, insight, innovation – but mainly – listening to people and understanding how they think, how they feel. Continue reading

Don’t worry about resolutions, get mentally lean for 2018

Personally, I’ve never been for formal New Year’s Resolutions; I’ve never stuck to them for long.

Instead, when a New Year dawns, I like to make a slightly new tweak to my mindset and motivations, meaning that if I decide to change a thing or two, I do it naturally, moderately or gradually. Continue reading

5 quotes you need to know about writing

Whether you enjoy scribbling down thoughts on the back of a notepad, you’re a toilet word search kind of person, you’re an aspiring novelist, a budding poet, a journalist, a publisher or a digital content writer, in some way shape or form, words will be important to you.

So, if you’re reading this and you write in any capacity, these five quotes will (with any hope) offer you the inspiration you need to put the proverbial pen to paper…

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4 effective ways to optimise your Facebook marketing ads

I put together a little guide to Facebook marketing ads. Take a look…

At present, there are more than 1.94 billion monthly active Facebook users worldwide. What’s more, Facebook’s Like and Share Buttons are viewed across almost 10 million websites on a daily basis. Continue reading