When your job or vocation is fuelled by creativity, it’s only natural to worry about your resources running low.
Even the most creative among us will find themselves devoid of creative energy from time to time. And, while most of us will rediscover our creative mojo, when innovation is running on empty, fulfilling commitments or projects becomes almost impossible.
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Recently, I gained a content design qualification. During the course, I connected with a section based on a subject very close to my heart—accessibility.
My beautiful son, Sidney, is autistic. In the past few years, as I’ve learned more about neurodiversity, bonded with my son, and become a SEND advocate, I’m beginning to understand just how vital accessibility and inclusion is in this world.
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To engage your reader and command attention, using the right words at the right time is essential.
When it comes to copywriting, certain words pack a powerful punch and as such, prompt action or evoke emotion. These are known as marketing action words.
Cramming your content with action words won’t necessarily make your content perform well. But, by taking the time to absorb these terms and understanding when to use them for maximum impact, you’re likely to see a big old spike in engagement (and ultimately, conversions).
I know you’re probably busy, so I won’t waffle on for long. I’ll simply leave you with this glossary of powerful marketing action words (use them as you wish):
But, if you live in The Potteries, you can rent the book at Newcastle under Lyme library and Hanley Central library.
First of all, if you missed it and you’d like to give it a try, you can do so right here.
Secondly, if you’d like a full digital copy to read on the go, complete with a bonus story, you can do so by visiting the Not Every Room Has a View landing page. Continue reading
This Sunday…
Starting this Sunday, 12th August 2018, my debut novella, Not Every Room Has a View, is being serially published in five parts on subculture, lifestyle, art and fashion publication, Noctis Magazine.
To give you a little taste of what it’s all about, here’s a quick synopsis, or a bit of blurb, for you to feast your eyes on…
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Starting this Sunday, 12th August 2018, my debut novella, Not Every Room Has a View, is being serially published in five parts on subculture, lifestyle, art and fashion publication, Noctis Magazine.
To give you a little taste of what it’s all about, here’s a quick synopsis, or a bit of blurb, for you to feast your eyes on… Continue reading
Recently, I’ve been time poor – working on a host of projects and juggling many other life-based tasks – as a result, the content here has been a little sparse.
Before long, I will be publishing new blog pieces on a regular basis. There is also a website renovation in the crosshairs, so stay tuned. Continue reading
