Author Archives: D I Hughes

Improve collaboration and save time with these apps

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A guest post from Lisa Walker.

If you’re an entrepreneur, finding the time to combine work and play can be a challenge. You deserve to have both a thriving business, the headspace to develop compelling brand content, and the freedom to spend time with your family or your hobbies without having to give up on either one. 

ZenBusiness lays out a few ways to create more time in both your work world and your personal life, but there are also apps specifically designed for maximising productivity and saving time.

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The habits and routines of highly creative people

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When your job or vocation is fuelled by creativity, it’s only natural to worry about your resources running low.

Even the most creative among us will find themselves devoid of creative energy from time to time. And, while most of us will rediscover our creative mojo, when innovation is running on empty, fulfilling commitments or projects becomes almost impossible.

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inclusive content design

Making your content more accessible (infographic)

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Recently, I gained a content design qualification. During the course, I connected with a section based on a subject very close to my heart—accessibility.

My beautiful son, Sidney, is autistic. In the past few years, as I’ve learned more about neurodiversity, bonded with my son, and become a SEND advocate, I’m beginning to understand just how vital accessibility and inclusion is in this world.

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Marketing action words to power up your content

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Whether you’re crafting an email, writing a blog post or telling your brand story, your words matter.

To engage your reader and command attention, using the right words at the right time is essential.

When it comes to copywriting, certain words pack a powerful punch and as such, prompt action or evoke emotion. These are known as marketing action words.

Cramming your content with action words won’t necessarily make your content perform well. But, by taking the time to absorb these terms and understanding when to use them for maximum impact, you’re likely to see a big old spike in engagement (and ultimately, conversions).

I know you’re probably busy, so I won’t waffle on for long. I’ll simply leave you with this glossary of powerful marketing action words (use them as you wish):

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ANNOUNCEMENT: But ‘Not Every Room Has a View’ and support The British Red Cross

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My novella, ‘Not Every Room Has a View’ was originally going to be published in some independent bookshops but due to the dreaded coronavirus, these plans have been set back.

But, if you live in The Potteries, you can rent the book at Newcastle under Lyme library and Hanley Central library.

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Thank you for supporting ‘Not Every Room Has a View’

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Recently, I had the pleasure of seeing my novella, ‘Not Every Room Has a View’ published in five parts in the one and only Noctis Magazine.

First of all, if you missed it and you’d like to give it a try, you can do so right here.

Secondly, if you’d like a full digital copy to read on the go, complete with a bonus story, you can do so by visiting the Not Every Room Has a View landing page. Continue reading →

Announcement: my novella will be available to read on Noctis Magazine from this Sunday

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This Sunday…

Catchy Content Writing

Starting this Sunday, 12th August 2018, my debut novella, Not Every Room Has a View, is being serially published in five parts on subculture, lifestyle, art and fashion publication, Noctis Magazine.

To give you a little taste of what it’s all about, here’s a quick synopsis, or a bit of blurb, for you to feast your eyes on…

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Announcement: my novella will be available to read on Noctis Magazine from next Sunday

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Starting this Sunday, 12th August 2018, my debut novella, Not Every Room Has a View, is being serially published in five parts on subculture, lifestyle, art and fashion publication, Noctis Magazine.

To give you a little taste of what it’s all about, here’s a quick synopsis, or a bit of blurb, for you to feast your eyes on… Continue reading →