Whether you’re crafting an email, writing a blog post or telling your brand story, your words matter.
To engage your reader and command attention, using the right words at the right time is essential.
When it comes to copywriting, certain words pack a powerful punch and as such, prompt action or evoke emotion. These are known as marketing action words.
Cramming your content with action words won’t necessarily make your content perform well. But, by taking the time to absorb these terms and understanding when to use them for maximum impact, you’re likely to see a big old spike in engagement (and ultimately, conversions).
I know you’re probably busy, so I won’t waffle on for long. I’ll simply leave you with this glossary of powerful marketing action words (use them as you wish):
Personally, I’ve never been for formal New Year’s Resolutions; I’ve never stuck to them for long.
Instead, when a New Year dawns, I like to make a slightly new tweak to my mindset and motivations, meaning that if I decide to change a thing or two, I do it naturally, moderately or gradually. Continue reading →
I’ve been incredibly busy over the past few months, hence the dwindling volume of blog entries – but in 2017, I have a host of hot topics and niche tips lined up for your reading pleasure.
So, at this point, all that’s left to say is have a wonderful Christmas and a Happy New Year filled with love, laughter, family, presents, music, booze, and mince pies. Oh, and remember… Continue reading →
Working from home certainly has its perks – the tiny, convenient commute and access to all creature comforts being two of them.
As great as working from home can be – whether you’re a fulltime freelancer or a part time remote worker (meaning you spend the rest of the time in the office) – it does come with its challenges, chiefly isolation and distraction.
For anyone who works from home, has worked from home, or is thinking about working from home, here are five quotes that are sure to strike a chord in some way… Continue reading →