Category Archives: Copywriting

Marketing action words to power up your content

Whether you’re crafting an email, writing a blog post or telling your brand story, your words matter.

To engage your reader and command attention, using the right words at the right time is essential.

When it comes to copywriting, certain words pack a powerful punch and as such, prompt action or evoke emotion. These are known as marketing action words.

Cramming your content with action words won’t necessarily make your content perform well. But, by taking the time to absorb these terms and understanding when to use them for maximum impact, you’re likely to see a big old spike in engagement (and ultimately, conversions).

I know you’re probably busy, so I won’t waffle on for long. I’ll simply leave you with this glossary of powerful marketing action words (use them as you wish):

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freelancing D I Hughes

The potholes of freelancing

The alarm goes off and you put it on snooze 10 times before watching a little breakfast TV and answering a few emails from the comfort of your bed. This spills into lunchtime and after you’ve watched your second instalment of Jeremy Kyle (a great self-esteem booster) you think you’re ready to log on and churn out some serious work. Continue reading