You may not know this, but a few years ago LEGO nearly folded – and what a sad prospect that is.
But, of course, it didn’t. But, how did it save itself from a fast-tracked global demise?
Well, it involves digital data, insight, innovation – but mainly – listening to people and understanding how they think, how they feel. Continue reading
Personally, I’ve never been for formal New Year’s Resolutions; I’ve never stuck to them for long.
Instead, when a New Year dawns, I like to make a slightly new tweak to my mindset and motivations, meaning that if I decide to change a thing or two, I do it naturally, moderately or gradually. Continue reading
Just a quick one to say…
Whoever you are, wherever you are and whatever you decide to do, I hope you have a very Merry Christmas and a Happy, Happy New Year. Continue reading
If you’re an ideas person, running out of them can seem disastrous. A creative block is a pain in the proverbial backside, it can almost feel mentally crippling. But there are ways to overcome a creative block.
Whether you enjoy scribbling down thoughts on the back of a notepad, you’re a toilet word search kind of person, you’re an aspiring novelist, a budding poet, a journalist, a publisher or a digital content writer, in some way shape or form, words will be important to you.
So, if you’re reading this and you write in any capacity, these five quotes will (with any hope) offer you the inspiration you need to put the proverbial pen to paper…
Yes, I’m the bracket
Believe it or not, we’re not an endless supply – some hunchbacked factory replicas made en masse to order. We’re rare – and we work harder than anyone or anything. Continue reading
Much like the music industry, digital consumption has had a huge impact on the way in which books are written, delivered, packaged, and sold.
In today’s world, more than 26% of consumers prefer the tablet version of a magazine over its print counterpart.
But, while digital publishing is a sign of progress, and in some ways evolution, we should never discount the joy of getting lost in a physical book. Nor should we overlook the role of the marketing paper or the print publication. And, tangible books aren’t dead like some people will have you believe. And, if vinyl is making a mainstream comeback, surely that’s a sign that physical publishing has its place in the future too? Continue reading
