Much like the music industry, digital consumption has had a huge impact on the way in which books are written, delivered, packaged, and sold.
In today’s world, more than 26% of consumers prefer the tablet version of a magazine over its print counterpart.
But, while digital publishing is a sign of progress, and in some ways evolution, we should never discount the joy of getting lost in a physical book. Nor should we overlook the role of the marketing paper or the print publication. And, tangible books aren’t dead like some people will have you believe. And, if vinyl is making a mainstream comeback, surely that’s a sign that physical publishing has its place in the future too? Continue reading