Tag Archives: fun ideas

Effective brand management to put your business on the road to success

Guest post by Megan Cooper

Your brand identifies and differentiates your business in the marketplace. Branding works by stimulating people to have a positive view of your company, products or services.

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A clear branding goal will empower you to connect with people in a consistent, emotive, and meaningful way. The reason small businesses need effective branding is no mystery, but how to go about branding effectively and how to increase brand effectiveness are ever-evolving challenges.

This quick guide highlights a few ideas for good branding and brand management that can help you get your brand out there and stay on top of your game.

How Effective Branding Works

Branding supports marketing activities by creating a distinctive and memorable identity and attracting or promoting a sentimental connection to your customers and prospective customers.

Some branding tools help you build a common voice, image, and feel across multiple advertising and marketing platforms. A distinctive logo, strong search engine optimization, and a coordinated email and social media campaign are helpful in establishing or strengthening a brand. Your brand personality goes beyond names, products, and services to touch upon your customer’s experiences, personal history, and memories.

Target market segmentation based on your current customer base — for example, age and purchase history — helps you pinpoint and possibly leverage your brand’s business success. Add customer demographics based on social media data to increase your marketing focus.

Are your customers loyal? How do your customers talk about their experiences with your brand? Does your brand increase customer lifetime value? Answering these and other questions gives you a sense of how well your branding is working and where improvements or adjustments might be useful. 

Long-Term Brand Management

A deep dive into market trends and customer relationship databases can reveal more subtle customer acquisition and retention patterns and industry-wide market trends.

For detailed research and strategic planning, consider calling the professionals. Brand maintenance, increasing brand awareness, new brand positioning, rebranding, and brand evolution all point to the need for a comprehensive or strategic approach to brand management. Strengthen brand consistency across every aspect of your business operations, from initial brand messaging and outreach efforts to customer service.

Save valuable time and energy by investing in market research and strategic competitor analysis.

A data analytics dashboard, which supports close monitoring of customer sentiments through surveys and stratifying market segments with spatial and socioeconomic data, gathers all your brand monitoring tools, materials, and reports in one place. Editing and sharing branding materials among numerous employees and team members and co-marketing efforts among different companies require a coordinated approach.

You can convert and merge PPT to PDF to reduce layout and formatting changes during transfers and concentrate editing in one office rather than creating multiple versions. The central marketing and branding document storage hub helps you manage your brand assets.

Build Your Brand Momentum

Effective branding encompasses business strategy and operations and touches customers where they live. Capitalize on your brand positioning to reach new audiences and grow your business through increased brand awareness and brand management.

For more brand-boosting tips, check out this guide on making your web content more inclusive and accessible.

Creative interlude: Writer’s Block starring Bryan Cranston

Writer’s block is something that plagues all of us from time to time – but there are ways to overcome it.

If you’re currently staring at your screen in disbelief wondering where the next flurry of words is going to come from, forget what you’re doing for a moment and watch this short called Writer’s Block starring the one and only Bryan Cranston. Continue reading

My first three months as a father

This isn’t directly related to literature, music or digital content, but people always say write about you know – and while I don’t want to bore anyone to tears, today I have been sitting at my desk, pondering my first three months as a father. So I thought I would share a few of my discoveries. Continue reading

The procrastinator’s dream ticket

A belated Happy New Year to all.

It’s 2016 – and once again it’s time for new beginnings. Perhaps you’re finally going to throw those cigarettes in the bin, take up that death defying overseas challenge, or even finish your novel (you know, the one you’ve been working on for the past five years). Continue reading

freelancing D I Hughes

The potholes of freelancing

The alarm goes off and you put it on snooze 10 times before watching a little breakfast TV and answering a few emails from the comfort of your bed. This spills into lunchtime and after you’ve watched your second instalment of Jeremy Kyle (a great self-esteem booster) you think you’re ready to log on and churn out some serious work. Continue reading

5 best Charles Bukowski quotes

Love him or hate him, Henry Charles Bukowski was a thunderous literary force. With an unquenchable appetite for spilling his thoughts, feelings, opinions, observations and life experiences onto paper, the German born American writer boasts an incredible back catalogue, which includes the likes of Post Office, Factotum and Ham on Rye, among many others.

Not one for keeping quiet in the corner, Mr Bukowski always had plenty of things to say; some clever, some not so clever, but, more often than not, incredibly memorable.

So, as a follow on from the last literary interlude, here are five brilliant Charles Bukowski quotes for your reading pleasure… Continue reading

literary interlude

Another literary interlude

You’re heading towards the latter part of the week and you’ve been churning out more words than you care to count. If your brain is scrambled and you’re in need of a literary break to refresh the creative palette, here is a little distraction for your viewing pleasure – this time courtesy of a Mr Charles Bukowski… Continue reading

looking for work

4 things you must do when looking for a job

Whether you’re in employment or not, the act of job seeking can be very tedious, repetitive and demoralising.

A long period of rejections, general knock backs and worst of all, the deafening sound of silence is enough to put anyone in a serious slump and it’s hardly surprising – I don’t think anyone likes to be told that they’re either over qualified, under qualified or simply ‘not good enough’ for work on an almost daily basis!

If you are currently out of work and looking for a new job, there are different ways you can motivate yourself despite all the repetition and set-backs and get yourself into the right mind-set for success. Here are some tips that might just do the trick…

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1984 facts

4 things you didn’t know about Nineteen Eighty-Four

George Orwell needs no introduction.

Undoubtedly, one of his most prolific pieces of literary work has to be dystopian masterpiece, Nineteen Eighty-Four.

For those who haven’t read it, I recommend getting yourself a copy; for those who have read it, here are four things you may not already know about George Orwell’s Nineteen Eighty-Four.

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