Tag Archives: modern business

How listening saved LEGO from impending doom

You may not know this, but a few years ago LEGO nearly folded – and what a sad prospect that is.

But, of course, it didn’t. But, how did it save itself from a fast-tracked global demise?

Well, it involves digital data, insight, innovation – but mainly – listening to people and understanding how they think, how they feel. Continue reading

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