Category Archives: Top Tips

How listening saved LEGO from impending doom

You may not know this, but a few years ago LEGO nearly folded – and what a sad prospect that is.

But, of course, it didn’t. But, how did it save itself from a fast-tracked global demise?

Well, it involves digital data, insight, innovation – but mainly – listening to people and understanding how they think, how they feel. Continue reading

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4 effective ways to optimise your Facebook marketing ads

I put together a little guide to Facebook marketing ads. Take a look…

At present, there are more than 1.94 billion monthly active Facebook users worldwide. What’s more, Facebook’s Like and Share Buttons are viewed across almost 10 million websites on a daily basis. Continue reading

3 ways to stay motivated when working at home

Whether you’re employed by an organisation, or you run a business from your kitchen, working from home is a pretty sweet deal.

Well, it is if you don’t mind a little isolation and the sight of the same four walls day after day.

Working from home suits me, but it isn’t for everyone. Continue reading

How to conjure up the perfect setting for your story

The author must know his countryside, whether real or imaginary, like his hand – Robert Louis Stevenson

Imagine you’ve created the most heroic, heart melting, courage-perspiring hero plus a snarling, devious, and downright dirty nemesis for said hero to battle (or similar, depending on what your story is all about). Now imagine the setting your story is as dull as a dry cracker or simply doesn’t fit around your characters and their various plights.

Your story will fall flat – flat as the proverbial pancake. Continue reading

How to juggle freelance writing and looking after your kid

Whether you’re a freelance writer, a solo logo designer, or a purveyor of novelty socks, working from home and setting your own hours offers an incredible amount of flexibility and freedom. But, throw a child into the mix, and things can get a little complicated.

I love working for myself, and I love being a dad. It’s a lifestyle that suits me just fine.

Of course, you can put you kid in nursery Monday to Friday, leaving you free to structure your working days at your leisure, but if possible, looking after your child during the week is a hugely rewarding experience. It’s just getting it right timewise can be bloody tough.

I’m by no means an expert work and kindergarten juggler, but I do manage. Yes, I do manage – and if you’re in the same boat as me, wondering how you’re going to get everything done without leaving your little one in the lurch, may I offer you a few tips on things I’ve learned over the past 10 months or so?  Continue reading