Recently, I gained a content design qualification. During the course, I connected with a section based on a subject very close to my heart—accessibility.
My beautiful son, Sidney, is autistic. In the past few years, as I’ve learned more about neurodiversity, bonded with my son, and become a SEND advocate, I’m beginning to understand just how vital accessibility and inclusion is in this world.
Whether you’re crafting an email, writing a blog post or telling your brand story, your words matter.
To engage your reader and command attention, using the right words at the right time is essential.
When it comes to copywriting, certain words pack a powerful punch and as such, prompt action or evoke emotion. These are known as marketing action words.
Cramming your content with action words won’t necessarily make your content perform well. But, by taking the time to absorb these terms and understanding when to use them for maximum impact, you’re likely to see a big old spike in engagement (and ultimately, conversions).
I know you’re probably busy, so I won’t waffle on for long. I’ll simply leave you with this glossary of powerful marketing action words (use them as you wish):
In many ways, writing is a lone pursuit, and as such, you have to remain inspired, remain motivated and put pen to paper for all the right reasons.
Writing because you feel you have to is a must and scribing sentences should be for you first and foremost, before anyone else.
Some may disagree, but whether you’re looking to write advertising content, novels, poems, motivational speeches, jokes or film scripts, you should read or listen to Charles Bukowski’s ‘so, you want to be a writer?’ first. Continue reading →